Alf Watch Company
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We are launching our brand new watch on Kickstarter for $299!

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What does the press say?

The Time Bum

"The Alf Norrsken is a weirdly wonderful timepiece that could easily become a watch nerd favorite"

The Wrist Watch Review

"The Norrsken watch from Alf Watch Company makes a definite statement. It’s bold, square, and features a few standout design elements that allow it to stand apart from most other crowdfunded watches I’ve seen lately. I wore the Norrsken Watch for the better part of a few weeks, and miss it already"


"It is a totally custom design that features modern design elements in the case with traditional style indicators and hands that make it a timeless look to appeal to any person’s taste"




The case is made from 316L Surgical Steel to ensure the best quality. With a diameter of 40 mm and a thickness of 11.6 mm it wears comfortably on any wrist. 


At the heart of the watch there is an Automatic  Miyota Cal.8245 movement powering it. This is a well tested quality movement from one of the biggest movement manufacturers in Japan


The dial features a multilayered sandwich dial that together with the cut out indices gives a great depth to the dail. The indicies are lumed using Super-Luminova BG-W9 lume.